We Are Proud Partners and Providers of Robard’s New Direction® Weight Management System

The New Direction® program is a VLCD (very low calorie diet) that is more than just a diet; it is a medically monitored meal replacement program that helps patients to lose significant weight while also developing a healthier relationship with food and the triggers that drive overeating.

Long Term Results

Research has shown that losing weight by diet alone doesn’t work in the long run.

To manage your weight for a lifetime, you need to make permanent changes in your eating and exercise habits and the role that food plays in your life.  At Medical Weight Loss of Cherry Hill, our team uses this intensive program with weekly or bimonthly support and medical monitoring to give you the tools you need to lose weight and keep the weight off.

The products in this program include high protein medical shakes, bars, puddings, and soups that are very low in calorie but good at keeping you feeling full.  The products are delicious and reasonably priced with the average price of food per day at 12-16 dollars (the price of 1 take-out meal).

Proven Benefits

The average rate of weight loss is of 2-7 pounds per week and 36 pounds in the first 12 weeks. 

We work hard with each patient to create a meal replacement plan that fits into their lifestyle and keeps them healthy and feeling full while actively losing weight.

Once patients hit their target weight, we slowly transition them back to regular healthy food with medical and behavioral support to keep from weight regain. 

This program is perfect for the person who feels like they have tried EVERYTHING and have not been able to successfully maintain their goal weight. 

DON’T GIVE UP HOPE, THIS PROGRAM IS VERY DIFFERENT FROM NON-MEDICAL PROGRAMS! WE ARE HERE TO HELP YOU REACH YOUR WEIGHT AND HEALTH GOALS WITH EASE.

An important goal for each patient is to do more than just lose weight; it is to MAINTAIN weight loss long-term and to make lifestyle changes that are sustainable for improved health.


Losing just 5% of body weight will significantly reduce a patient’s risk of many diseases, such as high blood pressure, elevated cholesterol and triglycerides, fatty liver diseases (currently the most common cause of cirrhosis in the US), type 2 diabetes, arthritis of the knees, hips and hands, heart disease and many forms of cancer.